Kambi: The Home of Premium Sports Betting Solutions

Road to the World Cup

Set to be a World Cup like no other, the 2026 tournament will be the largest betting event in history.

With the competition expanding from 64 to 104 matches and running over 39 days — ten more than in 2022 — it brings more teams, more players and more high‑stakes moments than ever before.

For sportsbooks, that means a surge in opportunities to engage, acquire and retain customers throughout an extended, action‑packed tournament. And with the full power of the Kambi Advantage, Kambi is primed to deliver unmatched performance across the World Cup's biggest moments.

104 games

An increase of 62.5% vs World Cup 2022

39 days

The longest World Cup in history at nearly six weeks

32 knockout games

Double the number vs World Cup 2022

48 teams

Expanding by 16 more countries (vs 2022)

Content Hub

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Kambi World Cup insights: Bet Builder drives 20% of live bets during group stage

Kambi network data reveals how crucial live combinability is to best-in-class World Cup user experiences, as well as how player props are driving enhanced sportsbook engagement

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Sportsbook player retention beyond the World Cup

Discover how leading sportsbooks use data, product experience and smart engagement strategies to retain players long after the tournament ends

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What defines effective risk management as the 2026 World Cup approaches

As the 2026 World Cup approaches, the operators best positioned to succeed will be those who recognise that strong risk management...

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Esoccer Report 2026

From Niche to Necessity

Esoccer has evolved from niche to necessity, accelerating to become an important driver of sportsbook growth thanks to a combination of 24/7 content and non-stop action which can fill seasonal gaps in the traditional soccer calendar.

In the Kambi Esoccer Report 2026, we explore the trends, bettor behaviours and product innovations behind the rapid rise of one of sports betting’s fastest-growing products.
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Webinar

Success on the Biggest Stage: Winning at the World Cup

 Discover how sportsbooks can maximise engagement and revenue throughout the biggest sporting event on the planet. Watch this on-demand webinar from Kambi and leading industry experts for actionable insights on customer behaviour, Bet Builder optimisation, and strategies to drive success before, during, and after the World Cup. 

LiveScore Group x Kambi

Building a trusted partnership that lasts

LiveScore Group chose Kambi for expertise, flexibility and a shared vision for growth. By handling trading, risk, and compliance, Kambi empowers LiveScore focus on what they do best — engaging customers and growing their sportsbook. This case study shows how the Kambi Advantage drives performance and success at scale.

 

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The Kambi Advantage

How Kambi supports its partners during the World Cup

Kambi only succeeds when our partners succeed, and the power of our global partner network underpins everything we do. With billions of data points and liquidity from more than 50 operators across six continents, Kambi delivers a level of performance no other sportsbook provider can match.

Margin-driven pricing for a tournament at unprecedented scale

With Bet Builder growth, an expanded match schedule and unpredictable tournament dynamics, Kambi’s advanced risk systems and global liquidity maximise profitable opportunities and minimise risk, while maintaining an optimal player experience. 

Advanced risk & liability management capabilities

With Bet Builder growth, an expanded match schedule and unpredictable tournament dynamics, Kambi’s advanced risk systems and global liquidity maximise profitable opportunities and minimise risk, while maintaining an optimal player experience. 

Tools that enable partners to stand out

From UX optimisation to price differentiation to next‑generation rewards, personalisation and promotional capabilities, Kambi equips operators with everything they need to differentiate and deliver a uniquely branded World Cup experience. 

Industry-leading extra-time & penalties coverage

As the new Round of 32 increases the number of knockout games, Kambi’s comprehensive extra‑time and penalties offering keeps players engaged until the final kick — driving sustained in‑play activity. 

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Kambi: The Home of Premium Sports Betting Solutions

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Subscribe for updates from Kambi throughout the World Cup —covering margin‑driving pricing, Bet Builder performance, risk & liability insights, and the tools that help you acquire, engage and retain customers across every stage.