World Cup 2026 Report
Key trends, data and takeaways from the world's biggest betting event
Across five weeks of world-class football, millions of bettors on the Kambi network placed more than 100 million bets, creating new benchmarks for sportsbook performance. This report explores the trends that defined the tournament.
Inside you can find expert insight, trends and data, including:
- Bet Builder – The number of Bet Builder bets doubled compared to the 2022 tournament, comprising 35% of all bets places
- Player props – 65% of Bet Builder bets included at least one player prop, up from 25% in 2022
- First time bettors – Nearly one in four bettors placed their first wager on the Kambi network during the tournament
- Esoccer – Top five sport on the Kambi network fills the gaps in match action, spiking during the World Cup Final’s extended half time show
Why download this report?
Get insights operators can use to strengthen acquisition, engagement and long-term retention, drawing on data from across Kambi's global network of more than 60 Turnkey Sportsbook partners.
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