---
title: Kambi's Sports Betting Trends Report 2024
description: Discover key trends shaping the sports betting market in Kambi's 2024 report, featuring insights on bet builder, live betting, and evolving player markets. Download now.
image: https://info.kambi.com/hubfs/Sport%20Betting%20Trends%20Cover%20Mockup%2002%20V2.png
---

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# Sports Betting Trends Report 2024

Key industry trends from the home of premium sports betting solutions

Discover Kambi’s inaugural Sports Betting Trends Report — a data-driven analysis of the key trends shaping today's global sports betting market. Get unparalleled insights to refine your sportsbook strategy and stay ahead in this dynamic industry. Key insights include:

- The continued growth of bet builder
- Evolution of live betting
- Players and stats-related markets on the rise
- Bet builder leg expansion
- Esoccer and the importance of always-on content

![Sport Betting Trends Cover Mockup 02 V2-1](https://info.kambi.com/hs-fs/hubfs/Sport%20Betting%20Trends%20Cover%20Mockup%2002%20V2-1.png?width=2000&height=1239&name=Sport%20Betting%20Trends%20Cover%20Mockup%2002%20V2-1.png "Sport Betting Trends Cover Mockup 02 V2-1")

### Download your copy here

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Kambi is participating in IBIS – the Integrity Betting Intelligence System – set up by the IOC to provide betting information to the IOC for the purpose of monitoring betting activities on the Olympic Games as well as on other competitions of International Federations.

Kambi Sports Solutions (Alderney) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number ([39076](https://registers.gamblingcommission.gov.uk/39076)), the Alderney Gambling Control Commission (category 2 eGambling licence 92C2), the Malta Gaming Authority (licence number MGA/B2B/185/2010), the Dirección General de Ordenación del Juego (licencia general apuestas 204-11/GAIN0461269C/SGR) and the Romanian National Office for Gambling (class 2 licence – Decision 851/28.04.2016). ES

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