Discover what defines a next-generation sportsbook feed in 2025
Understand how the sportsbook landscape is shifting – and why your odds feed needs to evolve to meet its growing demands. This ebook explores the defining traits of a premium feed in 2025, from AI-driven pricing and tailored market coverage to regulatory strength and long-term reliability.
Key insights include:
What makes an odds feed ‘premium’ in 2025 – and why a one-size-fits-all approach is no longer fit for purpose
How leading operators are using +Choice, +Quality, +Trust to drive performance and differentiation
Actionable insights to improve margins, streamline operations and engage players more effectively
Premium sports betting odds feed, powered by Kambi
Odds Feed+ is Kambi’s premium betting odds feed solution, delivering high-quality pre-match and live odds, as well as micro, and player props markets through a single API integration. Built on billions of bets from more than six million active players, it provides accurate, trusted odds across 100+ sports. Enhance your sportsbook with a bespoke package of real-time, sharpened odds to boost profitability and player engagement.
Key features
Odds Feed+ is more than your average odds feed — it’s a complete data-driven odds service designed to streamline operations and enhance profitability. Here’s what’s included as standard:
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