Sports Betting Trends Report 2025

Key industry trends from the home of premium sports betting solutions

Kambi’s 2025 Sports Betting Trends Report is packed with exclusive insights drawn from one of the world’s largest sports betting networks. With over 1.5 billion bets placed annually across 50+ Turnkey Sportsbook partners, Kambi is uniquely positioned to identify the trends shaping the future of sports betting.

What’s inside the report?

The latest Bet Builder trends
Insights on the growth of player props
The impact of AI-powered pricing and trading
International soccer betting trends ahead of the 2026 World Cup
Plus deep dives on the Club World Cup and the continued rise of esoccer

Why download this report?

Gain actionable insights backed by data from one of the industry’s most extensive sports betting networks. Stay ahead of the curve and refine your sportsbook strategy for a landmark year.

Download your copy here

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Kambi is listed on First North at NASDAQ, Stockholm.
Registered office: Avenue 77, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD 3010, Malta
Registered in Malta No. C49768.

Kambi is participating in IBIS – the Integrity Betting Intelligence System – set up by the IOC to provide betting information to the IOC for the purpose of monitoring betting activities on the Olympic Games as well as on other competitions of International Federations.

Kambi Sports Solutions (Alderney) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number (39076), the Alderney Gambling Control Commission (category 2 eGambling licence 92C2), the Malta Gaming Authority (licence number MGA/B2B/185/2010), the Dirección General de Ordenación del Juego (licencia general apuestas 204-11/GAIN0461269C/SGR) and the Romanian National Office for Gambling (class 2 licence – Decision 851/28.04.2016). ES

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