---
title: "You're Invited: Kambi's Festival of Sportsbook 2025"
description: Get insights on AI, risk and the current regulatory landscape from some of the brightest minds in sports betting from Kambi's Festival of Sportsbook.
image: https://info.kambi.com/hubfs/FoS.png
---

[![Kambi-logo-2026-navy](https://info.kambi.com/hs-fs/hubfs/Kambi-logo-2026-navy.png?width=4624&height=1276&name=Kambi-logo-2026-navy.png "Kambi-logo-2026-navy")](https://www.kambi.com/)

# Kambi's Festival of Sportsbook 2025

![Festival of Sportsbook Brandmark-White](https://info.kambi.com/hs-fs/hubfs/Festival%20of%20Sportsbook%20Brandmark-White.png?width=1388&height=576&name=Festival%20of%20Sportsbook%20Brandmark-White.png "Festival of Sportsbook Brandmark-White")

Kambi’s Festival of Sportsbook returned for it's fifth year in 2025, offering a front row seat to the key topics shaping modern sports betting. From AI and risk management to player engagement and the importance of scale, the Festival offers vital analysis and insights, giving you the information you need to gain a competitive edge. All sessions are now available to watch on-demand. The future is now.

![Sports betting in 2025 and beyond](https://info.kambi.com/hs-fs/hubfs/Thumbnail_Session%2001.jpg?width=2000&height=1200&name=Thumbnail_Session%2001.jpg "Sports betting in 2025 and beyond")

Sports betting in 2025 and beyond: an executive view

3 June 2025  |  1PM (BST)  |  8AM (ET)

A panel of industry executives discuss the key developments shaping the sports betting landscape, including the growing influence of AI, evolving regulatory landscape and player trends set to drive the next phase of sports betting.​

[Watch on demand](https://app.livestorm.co/p/0331e2d3-8321-4c6a-bba2-aa5d49ff4fd9)

![Simon Noy Festival of Sportsbook](https://info.kambi.com/hubfs/Thumbnail-16-1.jpg "Simon Noy Festival of Sportsbook")

AI trading in action: more than just potential

3 June 2025  |  2PM (BST)  |  9AM (ET)

Having launched for World Cup 2022, AI pricing and trading is currently driving approximately 30% of Kambi's operator GGR. In this session, Kambi will demonstrate the results of AI so far and what it may deliver in the future.

[Watch on demand](https://app.livestorm.co/p/8e4984d4-aeb4-4c43-b016-9a920b0a7d5b)

![Sarah Robertson Festival of Sportsbook](https://info.kambi.com/hubfs/Thumbnail-20-1.jpg "Sarah Robertson Festival of Sportsbook")

Why scale matters: gaining a competitive edge in sports betting

3 June 2025  |  3PM (BST)  |  10AM (ET)

The benefits of scale can be felt in many ways, from the advantages of a unique global liquidity pool to data-led product enhancements. In this session, Kambi provides key insights into why capitalising on vast scale and data is crucial to competing with today's global giants.

[Watch on demand](https://app.livestorm.co/p/0e6ffb78-a31a-4390-b23f-6e54dea78c54)

![player engagement challenge webinar](https://info.kambi.com/hubfs/player-engagement-challenge.jpg "player engagement challenge webinar")

Solving the player engagement challenge

4 June 2025  |  1PM (BST)  |  8AM (ET)

Player acquisition and retention has long been a key sportsbook battleground. A panel of experts explore where this battle is being won and lost, as well as the tools and techniques operators can harness to get ahead of the competition.

[Watch on demand](https://app.livestorm.co/p/52c82cc1-42a5-4cca-8bb3-b695ab8831ff)

![Oliver Lamb Festival of Sportsbook](https://info.kambi.com/hubfs/Thumbnail-17-1.jpg "Oliver Lamb Festival of Sportsbook")

Optimising risk management in the age of AI

4 June 2025  |  2PM (BST)  |  9AM (ET)

With the rise of bet builder and player props, sportsbook risk management is becoming more complex. Kambi’s SVP Risk & Compliance Oliver Lamb examines this changing landscape and showcases examples of managing this evolving risk most effectively.

[Watch on demand](https://app.livestorm.co/p/131f3023-9e7b-469c-8adb-5039cb7368e4)

![esports roadmap webinar](https://info.kambi.com/hubfs/esports-roadmap-webinar.png "esports roadmap webinar")

From niche to necessity: why esports must be on your product roadmap

4 June 2025  |  3PM (BST)  |  10AM (ET)

Esports is no longer a niche part of the betting ecosystem, but a fast-growing vertical drawing in new audiences and revenue streams. With the rise of round-the-clock options like esoccer and ebasketball, this session explores how esports can become a profit centre in your sportsbook strategy, and what’s next for innovation in the space.

[Watch on demand](https://app.livestorm.co/p/e658b9ec-2ce3-442e-8a3d-ebb9ba934481)

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[![gamble-aware-logo](https://info.kambi.com/hubfs/Kambi_October_2022/image/gamble-aware-logo.jpg)](https://www.begambleaware.org/)

Kambi is listed on First North at NASDAQ, Stockholm.  
Registered office: Avenue 77, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD 3010, Malta  
Registered in Malta No. C49768.

© 2024 Kambi Group plc

Kambi is participating in IBIS – the Integrity Betting Intelligence System – set up by the IOC to provide betting information to the IOC for the purpose of monitoring betting activities on the Olympic Games as well as on other competitions of International Federations.

Kambi Sports Solutions (Alderney) Limited is licensed and regulated in Great Britain by the Gambling Commission under account number ([39076](https://registers.gamblingcommission.gov.uk/39076)), the Alderney Gambling Control Commission (category 2 eGambling licence 92C2), the Malta Gaming Authority (licence number MGA/B2B/185/2010), the Dirección General de Ordenación del Juego (licencia general apuestas 204-11/GAIN0461269C/SGR) and the Romanian National Office for Gambling (class 2 licence – Decision 851/28.04.2016). ES

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