LiveScore Group × Kambi: building a trusted partnership that lasts

When LiveScore Group set out to find a sportsbook platform partner in 2023, the brief went far beyond technology — they were looking for a partner they could trust to deliver accountability, stability and long-term alignment around a shared sports betting vision.

Powering sportsbook expansion and sustainable growth

After a rigorous RFP process — and having experienced the limitations of previous suppliers first-hand — LiveScore Group selected Kambi as the core sportsbook technology behind both LiveScore Bet and Virgin Bet. The decision ultimately came down to something LiveScore Group found increasingly rare in the B2B sportsbook landscape: a partner prepared to take genuine ownership and build for the long term. 

Kambi’s leading Turnkey Sportsbook gives operators the confidence to scale. Covering everything from trading and risk management to regulatory compliance and promotional tools, Kambi’s sportsbook provides the stable foundation LiveScore Group needs to focus on its core strengths — engaging fans, building differentiated experiences and growing market share in highly competitive markets. 

As one of the industry’s first sportsbook suppliers, Kambi brings proven expertise and deep market knowledge. Just as importantly, Kambi and LiveScore Group share a clear strategic alignment: a belief in long-term thinking, transparent collaboration and building sustainable businesses rather than short-term wins. 

Since the partnership began, the impact has been tangible. LiveScore Group has launched into two new territories, grown market share across its established markets and delivered industry-first innovations — including VAR payout which was introduced at the start of the domestic football season. 

In this case study, LiveScore Group shares how a shared vision, aligned goals and trusted core technology come together in practice — and what the Kambi Advantage means for building a sportsbook partnership designed to last.